ONEPOST CASE NOTES
ONEPOST is proud to work with many of the leading companies in the UK mailing market. For all we have been able to save money or add value - often both. Read about some of our success stories.
Tropical Sky
The internet is a key tool in the marketing of holidays and travel, but the really astute operators also know that direct mail plays a crucial role– complementing their online presence and creating a physical reminder of those dream destinations.
But even for luxury holidays these
mailings cannot afford to be
extravagant. Tropical Sky create
bespoke long-haul holidays and exotic
weddings abroad, and were voted Best
Tour Operator in the 2007 Sunday Times
Travel Magazine Experts' Awards.
Their direct mail strategy is to focus
on using a highly cost-effective small
brochure mailed with accuracy to their
target market and timed for optimum
response.
The ONEPOST Challenge
To consistently provide cost-effective distribution of
a holiday brochure.
"I was first drawn to
the ONEPOST idea by
their ability to fit the right
combinations of carrier to
each mailing selection to
give us the best value each
time – and for coming
up with a simple way of
achieving in practice.
So what could have been easier than letting them organise the whole mailing process, including polywrapping and inkjetting?
It's also such an advantage
to get better control over
when our mailings arrive –
so we can target our most
responsive days.”
Mike Collins
Managing Director
The ONEPOST Solution
- Receive files and create optimum postage programme
for each mailing - Manage polywrapping, inkjetting name and address
along with relevant carrier PPI - Deliver detailed pre-sorted brochure mailings into
Downstream Access system for definite day delivery
The ONEPOST benefits
- Making the client's postage budget go further
- Simple administration with all documentation supplied
- Single postage contact point and advice
- Continuing ‘best available price’ commitment
ONEPOST .. one transaction
