By the time prices are released to the market, competitors are already undercutting them. Therefore, getting the message to your customer at the right time is always extremely critical.
As the leading Cash & Carry operator to the Independent sector, Booker needs to ensure that its customers are kept up-todate with its latest offers. So Booker regularly reviews ways it can enhance the efficiency of its mailing programme and reduce costs.
Booker has been a pioneer of the new postal arrangements and has already reduced its postage budget, and for 2006 is confident of achieving a further 5% saving.
Mailing 180 mailing segments of varying sized
items, amounting to well over a million items a year
"ONEPOST has introduced a new concept of bulk mail postal delivery. Technology and the internet are finally moving into the bulk mail delivery area. It’s a great combination of really accurate scheduling and better pricing.”
Diane Roche, Direct Marketing Manager, Booker
Free, no obligation postal audit and quotation