Sqm Magazine is a leading journal for estate agents. Proudly branding itself the“modern estate agency magazine for the modern estate agent”, it takes a high-class approach to news, views and in-depth profiles of people in the business.
Distributed nationally to 15,000 of the more informed members of the profession, Sqm bears no relationship to many trade publications: excellent design and photography giving the whole publication a really contemporary feel.
However, the use of a square format – reflecting the origins of its name (the abbreviation for Square Metre) – called for a close examination of postage costs.
Create a cost-effective method of distributing a creative format, which would be ‘penalised’ under the new Royal Mail size-based pricing.
"We want the magazine to have a really modern, stylish feel, with good photography and a clear layout. To emphasise this we came up with the great square format. Unfortunately, this doesn’t fit well with the new postage pricing set-up. So we were delighted to find somebody like ONEPOST who could ‘work the system’ to get us the most costeffective answer.”
David Gordon, Director
Free, no obligation postal audit and quotation