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TROPICAL SKY

The internet is a key tool in the marketing of holidays and travel, but the really astute operators also know that direct mail plays a crucial role– complementing their online presence and creating a physical reminder of those dream destinations.

But even for luxury holidays these mailings cannot afford to be extravagant. Tropical Sky create bespoke long-haul holidays and exotic weddings abroad, and were voted Best Tour Operator in the 2007 Sunday Times Travel Magazine Experts' Awards.

Their direct mail strategy is to focus on using a highly cost-effective small brochure mailed with accuracy to their target market and timed for optimum response.

The ONEPOST Challenge

To consistently provide cost-effective distribution of a holiday brochure.

The ONEPOST Solution

Receive files and create optimum postage programme
for each mailing
Manage polywrapping, inkjetting name and address
along with relevant carrier PPI
Deliver detailed pre-sorted brochure mailings into
Downstream Access system for definite day delivery

The ONEPOST benefits

Making the client's postage budget go further
Simple administration with all documentation supplied
Single postage contact point and advice
Continuing ‘best available price’ commitment

What our client says

"I was first drawn to the ONEPOST idea by their ability to fit the right combinations of carrier to each mailing selection to give us the best value each time – and for coming up with a simple way of achieving in practice. So what could have been easier than letting them organise the whole mailing process, including polywrapping and inkjetting? It's also such an advantage to get better control over when our mailings arrive – so we can target our most responsive days.”

Mike Collins
Managing Director

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