9 01, 2019

What is the new Partially Addressed mailing product?

2019-01-10T11:46:34+00:00January 9th, 2019|

Partially Addressed is the new advertising mail product from Royal Mail. It's been designed to identify customers using specialist targeting, and means you'll be able to continue sending direct marketing communications without using personal data. You'll be able to target households using geo-demographics at postcode levels (c. 15 households) Your existing customers will be removed,

2 05, 2018

GDPR – General Data Protection Regulation: An Opportunity or a Threat?

2018-04-24T15:13:04+00:00May 2nd, 2018|

The General Data Protection Regulation (GDPR) comes into effect on Friday 25th May 2018.Are you ready?Well, the good news is that the UK is doing rather well now with preparations for the big day, but there are still industry fears – fears which Elizabeth Denham, the Information Commissioner is trying