DIGITAL PRINTING DEVELOPMENT CREATES PERSONALISED CATALOGUES FOR YOUR CUSTOMERS REFLECTING THEIR INTERESTS
Here at ONEPOST we’re always on the lookout for ways to help you increase your customer engagement, so when we discovered Hachiko Fetch, we knew we had to introduce this new print service to you.
So, what’s Hachiko?
Hachiko is a dynamic ‘book’ or catalogue that’s personalised to your customer. It contains data and information you might usually use in your email marketing campaigns – but of course the Hachiko book is a tangible piece of direct mail that customers can physically engage with, view and return to time and again.
How Hachiko could work for you:
- Welcoming new, and rewarding existing customers – you can talk about their choices and add offers and promotions
- Customer reactivation – if a customer is lapsing you can remind them of what they might be missing, and its again a great time to send offers and promotions by mail
- Triggered campaigns – such as welcome programs or abandoned basket
- Email replacement – why not mail a glossy brochure of all the things your customer will like when they have chosen to opt out of emails.
There are 3 models:
Depending on your objectives and budget, Hachiko have three different ways to bring the benefits of this triggered direct mail into your business.
MODEL ONE: BATCH PRODUCTION
This requires no digital integration and is great for sending a personalised book to your customers. This can be split by as many customer categories as you wish, with individual messaging and offers. Create the artwork, supply the customer data and let Hachiko do the rest.
MODEL TWO: LIGHT TOUCH
This brings in content based on your customers’ purchase behaviour, so you can have messaging personalised to their choices. Bringing relevancy to a follow up, reactivation, welcoming or even for email opt outs. Hachiko take a feed from your CRM data, incorporate this into the artwork and send out the books as a live trigger or in batches.
MODEL THREE: FULL FETCH
All the above, but with imagery to match purchase behaviour. This involves a slightly deeper integration as Hachiko also take a feed from your Content Delivery Network and Google Shopping feed. Now you have intelligent relevancy with product images and up-to-date pricing.
Hachiko have already helped over 70 retail brands reactivate and retain their customers – so ONEPOST are excited to be able to bring this service direct to you, as we genuinely believe it’s a cost-effective way to target your customers with printed direct mail.
Call us on 0800 138 3551 to discuss how this could help your business.