According to the Direct Marketing Commission Annual Report (2017 – 2018) the biggest concerns for customers in 2018 are around data, privacy and its accuracy.
So it makes sense to have complete and accurate addresses in your mailing database. There are many industry initiatives that actively encourage and reward data best practice with lower costs, too – in particular Responsible Mail and Advertising Mail products, both of which require data services. Better quality data also reduces wasted mail, and looks professional too.
We’re at the forefront of data management in the postal industry, and would be delighted to prepare a free, no obligation report on any mailing data you supply. We can identify any issues and propose ways to rectify them.