According to the Direct Marketing Commission Annual Report (2012) over three quarters of complaints made to the organisation were regarding data, privacy and quality issues.
So it makes sense to have complete and accurate addresses in your mailing database. There are many industry initiatives that actively encourage and reward data best practice with lower costs, too – in particular Responsible Mail and Advertising Mail products, both of which require data services. Better quality data also reduces wasted mail, and looks professional too.
We’re at the forefront of data management in the postal industry, and would be delighted to prepare a free, no obligation report on any mailing data you supply. We can identify any issues and propose ways to rectify them.
Our data cleansing service will:
- Reduce costs associated with contacting people who can’t or won’t respond.
- Ensure data and marketing communications are compliant with data regulatory requirements.
- Reduce the risk of causing consumer annoyance and damaging brand reputation.
- Help you to access Environmentally Friendly Mail Products (Responsible Mail).
If you require data for your campaign, we are delighted to offer an associated service with MarketingFile. After registering, you get free and unlimited access to perform counts against their range of mailing lists. You can register here.
Data transfer and file preferences
There has been a lot in the press recently about data security and how breaches to security are becoming more common place. Find out what steps we are taking to ensure secure data delivery.
Direct mail is a data driven business and the secure, responsible and accurate use of that data is fundamental to the success of an industry that continues to thrive in the twenty first century. Find out our preferences and recommended best practices for your data file types and file formats.
Would you like more information?
If you would like more information on our Data Services, please call us on 0800 138 3551 or contact one of our experts today.
We have a vast range of postal solutions, including:
Letters and Mail
We take care of everything, from collecting your mail to getting it delivered.
Packets and Parcels
We’ll make sure your packets or parcels are delivered smoothly and efficiently.
We’re experts at large mailing campaigns, product orders and individual catalogue requests.
We make sure your addresses are accurate, up-to-date and complete, so your post goes to the right people.