9 01, 2019

What is the new Partially Addressed mailing product?

2019-01-10T11:46:34+00:00January 9th, 2019|

Partially Addressed is the new advertising mail product from Royal Mail. It's been designed to identify customers using specialist targeting, and means you'll be able to continue sending direct marketing communications without using personal data. You'll be able to target households using geo-demographics at postcode levels (c. 15 households) Your existing customers will be removed,

30 12, 2012

Consumers still crazy for direct mail after all these years

2012-12-30T16:53:29+00:00December 30th, 2012|

The influential fast.MAP Marketing Gap tracking study was published in October.  And the good news for those involved with direct mail is that consumers are still receptive to the medium of mail through the letterbox. • 8 out of 10 people will open direct mail • 34% of these open

30 12, 2012

Direct mail volumes and expenditure remain steady

2012-12-30T11:33:32+00:00December 30th, 2012|

There was some encouraging news recently published in the Ofcom Communications Report (July 2012). It revealed that after consecutive years of decline between 2006 and 2010 direct mail volumes remained broadly stable between 2010 and 2011… in fact there was even a small increase • Spend on direct mail in 2011 was £3,620 million compared

29 12, 2012

Postal operators need to accelerate ‘from evolutionary to revolutionary transformation’

2012-12-29T18:43:54+00:00December 29th, 2012|

A new seminal report on the postal industry, Focus on the Future, developed in collaboration by the International Post Corporation (IPC) and the Boston Consulting Group (BCG), has identified that postal operators need to transform their business models and to do so very quickly. The IPC report looks into a range of issues to provide guidance on

29 12, 2011

Brands keep their faith in direct mail

2011-12-29T09:37:47+00:00December 29th, 2011|

Marketing Magazine''s annual Top 100 Mailers report (compiled by Nielsen) ranks UK brands according to spend on direct mail. Reporting in October (on spend between July 2010 and June 2011) the news is good - with loyalty from existing telco and mail order mailers, as well as a new found

23 11, 2011

Nine out of ten people open and read mail packs

2011-11-23T09:23:47+00:00November 23rd, 2011|

Consumers appear to be more open to marketing messages than ever before! This is according to the annual fast.MAP / IPM Marketing Gap Tracking Study, which reveals there has been a drop of 24 percentage points in the number of people who throw away unopened direct mail because they object

21 11, 2011

75% of ‘ABC1’ social classes welcome direct mail

2011-11-21T10:53:29+00:00November 21st, 2011|

Direct mail has always been known to be particularly effective in attracting cost-effective response levels to the more ‘mass market’ socio-economic groups of C1, C2, and D. However, according to a new report from Ebiquity, TGI and BMRB, there is confirmation that UK consumers in the ABC1 groups are both

11 11, 2011

Nine out of ten people open and read direct mail

2011-11-11T13:37:51+00:00November 11th, 2011|

Consumers appear to be more open to marketing messages than ever before! This is according to the annual fast.MAP / Institute of Promotional Marketing tracking study which reveals there has been a drop of 24 percentage points in the number of people who throw away unopened direct mail because they

9 11, 2011

75% of ABC1 social classes welcome direct mail

2011-11-09T13:02:13+00:00November 9th, 2011|

Direct mail has always been known to be particularly effective in attracting cost-effective response levels to the more 'mass market' socio-economic groups of C1, C2 and D. However, according to a new study from Ebiquity, TGI and BMRB, there is confirmation that UK consumers in the ABC1 groups are both