The Direct Marketing Association (DMA) has been shortlisted for the Crisis and Issues Management Award in the 2011 PRCA Awards. This recognition follows a robust and well managed response on behalf of the direct mail industry following substantial negative publicity generated by the Panorama episode entitled "Why hate junk mail".
Despite the strong growth of internet usage there is fresh evidence that the Great British public still have a strong preference for receiving their important documents through the medium of post. The Envelope Manufacturers and Suppliers Association (EMSA) conducted a recent national poll (June 2011) that demonstrated people prefer their
We've always appreciated the obvious benefits of well-targeted mail, but to state that it is good for your health would have seemed to have taken our views a little too far .... But, according to new medical research there is evidence that receiving medication through the mail (rather than collecting
Within the 'analysis of markets' consultation document, Postcomm have attempted to illustrate the shape of the UK postal market by considering five broad mail applications - representing where Royal Mail receives revenue from: Transactional Advertising Social Publishing Fulfilment Social mail - sent by residential customers, including personal letters, card and
According to a recent research study, commissioned by Pitney Bowes, direct mail remains as the best way to reach decision makers within B2B communications. Pitney Bowes commissioned research among senior decision makers in key European economies (the UK, France and Germany) and the US to evaluate direct mail’s role within
People who read customer magazines are much more likely to respond to direct mail than non-readers, according to recent research. The report (compiled by the Association of Publishing Agencies and featuring research from TGI and the Mail Media Centre) reveals the following key headlines: 46% of recent customer magazine readers
According to a new study - Meta Analysis of Direct Mail - combining direct mail with other direct marketing activities increases campaign payback by up to 20%. The UK research, carried out by Brand Science for Royal Mail, also revelaed that online and outdoor marketing channels achieved highest uplifts in
The Mail Media Centre has recently published an excellent report “Mail Volumes and Response Rates by industry sector 2010. The report used data from Ebiquity, Royal Mail and Nielsen. The findings offer some real time insight into industry trends and present a positive picture for direct mail, which appears to
Our latest research (carried out by fast.MAP) reveals that the vast majority of consumers wish to continue receiving direct mail. Of those surveyed: 79% are happy to receive direct mail Around 1 in 5 said they received more than 10 pieces of direct mail each week And, contrary to popular
Eye tracking is a form of research that monitors eye movement - in particular where people look and why. Marketers can use the technology to work out what's catching people's attention, in what order and for how long. It is also useful for charting changes in the way people look.