4 11, 2011

DMA shortlisted for award, following junk mail fightbank campaign

2011-11-04T16:15:28+01:00November 4th, 2011|

The Direct Marketing Association (DMA) has been shortlisted for the Crisis and Issues Management Award in the 2011 PRCA Awards. This recognition follows a robust and well managed response on behalf of the direct mail industry following substantial negative publicity generated by the Panorama episode entitled "Why hate junk mail".

13 10, 2011

73% of British public still like their bills … in the post!

2011-10-13T12:21:50+01:00October 13th, 2011|

Despite the strong growth of internet usage there is fresh evidence that the Great British public still have a strong preference for receiving their important documents through the medium of post. The Envelope Manufacturers and Suppliers Association (EMSA) conducted a recent national poll (June 2011) that demonstrated people prefer their

7 10, 2011

Medication through the mail is good for your health!

2011-10-07T09:47:16+01:00October 7th, 2011|

We've always appreciated the obvious benefits of well-targeted mail, but to state that it is good for your health would have seemed to have taken our views a little too far .... But, according to new medical research there is evidence that receiving medication through the mail (rather than collecting

31 08, 2011

Putting pen to paper …

2011-08-31T07:53:08+01:00August 31st, 2011|

Within the 'analysis of markets' consultation document, Postcomm have attempted to illustrate the shape of the UK postal market by considering five broad mail applications - representing where Royal Mail receives revenue from: Transactional Advertising Social Publishing Fulfilment Social mail - sent by residential customers, including personal letters, card and

9 08, 2011

Direct mail is the best way to reach decision makers

2011-08-09T08:03:48+01:00August 9th, 2011|

According to a recent research study, commissioned by Pitney Bowes, direct mail remains as the best way to reach decision makers within B2B communications. Pitney Bowes commissioned research among senior decision makers in key European economies (the UK, France and Germany) and the US to evaluate direct mail’s role within

4 08, 2011

Customer magazine readers are more likely to respond to direct mail

2011-08-04T11:18:11+01:00August 4th, 2011|

People who read customer magazines are much more likely to respond to direct mail than non-readers, according to recent research. The report (compiled by the Association of Publishing Agencies and featuring research from TGI and the Mail Media Centre) reveals the following key headlines: 46% of recent customer magazine readers

7 07, 2011

Integrating direct mail can increase payback by 20%

2011-07-07T11:02:38+01:00July 7th, 2011|

According to a new study - Meta Analysis of Direct Mail - combining direct mail with other direct marketing activities increases campaign payback by up to 20%.  The UK research, carried out by Brand Science for Royal Mail, also revelaed that online and outdoor marketing channels achieved highest uplifts in

23 06, 2011

Mail volumes rebound to 1.73 billion items in 2010!

2011-06-23T19:23:46+01:00June 23rd, 2011|

The Mail Media Centre has recently published an excellent report “Mail Volumes and Response Rates by industry sector 2010. The report used data from Ebiquity, Royal Mail and Nielsen. The findings offer some real time insight into industry trends and present a positive picture for direct mail, which appears to

16 06, 2011

Consumers choose not to opt out of direct mail

2011-06-16T08:42:11+01:00June 16th, 2011|

Our latest research (carried out by fast.MAP) reveals that the vast majority of consumers wish to continue receiving direct mail. Of those surveyed: 79% are happy to receive direct mail Around 1 in 5 said they received more than 10 pieces of direct mail each week And, contrary to popular