9 01, 2019

What is the new Partially Addressed mailing product?

2019-01-10T11:46:34+01:00January 9th, 2019|

Partially Addressed is the new advertising mail product from Royal Mail. It's been designed to identify customers using specialist targeting, and means you'll be able to continue sending direct marketing communications without using personal data. You'll be able to target households using geo-demographics at postcode levels (c. 15 households) Your existing customers will be removed,

17 02, 2013

Importance of data quality highlighted in Direct Marketing Commission Report

2013-02-17T12:04:41+01:00February 17th, 2013|

Personal data is becoming the battleground for digital marketing regulation. The latest report issued from the UK’s Direct Marketing Commission (DMC) shows how industry self-regulation improves standards. However, consumer concerns about the use of personal data continue to rise. • The report revealed that between 1 April 2011 and 31

30 12, 2012

Consumers still crazy for direct mail after all these years

2012-12-30T16:53:29+01:00December 30th, 2012|

The influential fast.MAP Marketing Gap tracking study was published in October.  And the good news for those involved with direct mail is that consumers are still receptive to the medium of mail through the letterbox. • 8 out of 10 people will open direct mail • 34% of these open

30 12, 2012

Direct marketing leads to 23% of total sales

2012-12-30T12:20:49+01:00December 30th, 2012|

The Direct Marketing Association (DMA) has moved to protect itself against attacks from regulators by quantifying the industry’s contribution to the UK economy. • An analysis of 600 companies commissioned by the trade body claims that almost a quarter (23%) of all sales last year were attributable to direct marketing • The research (published 31st July)

12 07, 2011

Good news for marketers as fewer voters opt-out of data use

2011-07-12T14:06:28+01:00July 12th, 2011|

For the first time in a decade, the proportion of adults registering to vote who opt-out from having data used for marketing purposes has fallen. This is the first reversal of a trend which has seen increases since 2003 when consumers were first allowed to exercise their right. The overall

20 10, 2010

Communication – is that the name of the game?

2010-10-20T09:25:37+01:00October 20th, 2010|

At the end of September the results of the latest ONEPOST sponsored Sustainability tracking study were published and launched at the Mayfair Conference Centre in London. To view video clips of the event please click here Clearly reflecting the interest in this important subject, the event attracted a large turnout and those present

6 10, 2010

Consumers confused over marketings green credentials

2010-10-06T12:58:04+01:00October 6th, 2010|

06 October 2010 The marketing sector needs to do more to quash widely held belief that paper-based marketing is intrinsically environmentally unfriendly, according to research. The Sustainability Tracker study commissioned by the Direct Marketing Association DMA, fast.map and ONEPOST found that more than two thirds of respondents thought email had

5 07, 2010

Make it successful … make it personalised

2010-07-05T15:29:21+01:00July 5th, 2010|

The majority of consumers are between five and ten times more likely to respond to properly personalised marketing offers compared to standardised or superficially personalised communications. These were some of the findings of a recent study conducted by direct marketing specialist GI Direct.  The study, aimed at obtaining a basic