7 03, 2010

Nearly nine out of ten people open mail packs

2010-03-07T00:00:04+01:00March 7th, 2010|

According to the recently published 'Marketing Gap Report' 2009, 85% of consumers say they open and read mail packs received. This Gap Tracking Study has been compiled by fast.MAP in conjunction with the Direct Marketing Association (DMA) and is unique in tracking not only consumer usage of and attitudes to

7 01, 2010

Direct Mail industry is optimistic about the future

2010-01-07T00:00:25+01:00January 7th, 2010|

According to a recent 'Direct Mail Attitudes Survey' (October 2009), direct mail is still regarded as a valuable business channel by the boards and senior management teams of organisations. The research reveals that 56% of marketers believe that direct mail has influence with the top executives or board members at

7 01, 2010

Financial services organisation facing up to environmental responsibilities

2010-01-07T00:00:13+01:00January 7th, 2010|

The Financial Services GreenScape Survey was conducted by Parallel Marketing with sponsorship secured via Sun Life Direct and the Gate (financial services agency) 88% of respondents (all of which are financial services practitioners) viewed the 'environment' as a low to medium priority. But this wasn’t seen as a permanent situation

7 06, 2009

The real power of direct mail

2009-06-07T00:00:30+01:00June 7th, 2009|

There are some encouraging research findings regarding the use of properly personalised marketing offers which has prompted us to revisit some of the basic business principles of why Direct Mail can be so powerful and effective in both acquiring new customers and, of course, retaining your existing customers. Statistics regarding the

31 03, 2009

Direct mail industry mulls sustainability moves

2009-03-31T00:00:52+01:00March 31st, 2009|

31 March 2009 Postal advice and management provider ONEPOST recently hosted forums aimed at making the mail industry more environmentally friendly. “We are delighted with the feedback,” added Graham Cooper, Managing Director of ONEPOST. “We are challenged with protecting the industry against proposed government legislation, threats from other media and

7 12, 2008

Media codes

2008-12-07T00:00:45+01:00December 7th, 2008|

Testing - the battle cry of direct marketing and the key to it's success over the past few decades.  And to ensure the testing works there has to be careful measurement to ensure the feedback is accurate. Recording order details and values is obviously fundamental - but when it comes

5 04, 2007

Direct Mailers need To Look At Postal Costs

2007-04-05T00:00:20+01:00April 5th, 2007|

5 April 2007 Postal consultancy ONEPOST has called on volume mailers and direct marketers to look carefully at their postal arrangements in the light of Royal Mail prices. Read the full article here:  Direct Mailers need To Look At Postal Costs: News from ONEPOST.