According to the recently published 'Marketing Gap Report' 2009, 85% of consumers say they open and read mail packs received. This Gap Tracking Study has been compiled by fast.MAP in conjunction with the Direct Marketing Association (DMA) and is unique in tracking not only consumer usage of and attitudes to
According to a recent 'Direct Mail Attitudes Survey' (October 2009), direct mail is still regarded as a valuable business channel by the boards and senior management teams of organisations. The research reveals that 56% of marketers believe that direct mail has influence with the top executives or board members at
The Financial Services GreenScape Survey was conducted by Parallel Marketing with sponsorship secured via Sun Life Direct and the Gate (financial services agency) 88% of respondents (all of which are financial services practitioners) viewed the 'environment' as a low to medium priority. But this wasn’t seen as a permanent situation
There are some encouraging research findings regarding the use of properly personalised marketing offers which has prompted us to revisit some of the basic business principles of why Direct Mail can be so powerful and effective in both acquiring new customers and, of course, retaining your existing customers. Statistics regarding the
31 March 2009 Postal advice and management provider ONEPOST recently hosted forums aimed at making the mail industry more environmentally friendly. “We are delighted with the feedback,” added Graham Cooper, Managing Director of ONEPOST. “We are challenged with protecting the industry against proposed government legislation, threats from other media and
Wednesday 21st January 2009 saw a milestone date in the development of direct marketing best environmental practice for the direct marketing industry, as the PAS2020 was officially launched at a presentation in London.
Testing - the battle cry of direct marketing and the key to it's success over the past few decades. And to ensure the testing works there has to be careful measurement to ensure the feedback is accurate. Recording order details and values is obviously fundamental - but when it comes
5 April 2007 Postal consultancy ONEPOST has called on volume mailers and direct marketers to look carefully at their postal arrangements in the light of Royal Mail prices. Read the full article here: Direct Mailers need To Look At Postal Costs: News from ONEPOST.